We have added a new option for those who want to show ads in their own domain.
The benefit of this service can be seen in many ways, like:
Your account won’t be affected due to our other client’s actions (like invalid clicks, bot traffic). If any client does activities against Adsense policy only his domain name and Adsense account will be affected, not yours.
Freedom to choose between various types of layout according to your visitors requirements and desired earnings. We have enabled layouts for better earnings, which was not possible earlier due to invalid activities by users.
The layouts we are providing in this option is approved by Google and tested to give maximum earnings. They will be upgraded, tweaked and improved regularly to give a fresh look to your visitors, and hence improving your earnings and user experience.
Your domain value will be increased which can be used later on to expand and improve your business to this domain. This will also improve your search engine traffic and alexa ranking.
So you will get higher safety, better income and many other benefits.
As of now it is a recommended update but it will be mandatory in the near future.